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 To confirm the information from the interviews was a reflection of the wider population, I employed an additional survey. I based the questions off the five major themes asking respondents a total of 11 questions.","absoluteBoundingBox":{"x":21422.0,"y":5601.435546875,"width":600.0,"height":1584.0},"isolatedAbsoluteRenderBounds":{"x":21422.197265625,"y":5607.95751953125,"width":594.486328125,"height":1572.73583984375},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":600.0,"y":1584.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Semester 2 research focused on qualitative and quantitative data to ground my work in, and finding a solid design aesthetic for my content. \n\nI reached out to over 70 politicians, political candidates and organisations to conduct interviews and gather my data. Using User Research methods I created a framework that guided my questioning and allowed me to pull meaningful insights from the data collected. Prepping questions that I thought would provide insights into the women’s experiences, I also looked to understand how they would like to see the issue resolved or improved. \n\nSome of the questions are included below:\nDo you think there are barriers preventing women getting into politics? What do you think those barriers are?\nWhat was your biggest fear when starting out in politics or biggest worry?\nHow did you figure out what a councillor does? Did you feel this was an easy topic to learn about?\nHow do you think we should encourage more women into local level politics?\nWhat advice would you give young women starting in politics today?\n\nWith the information from the interviews on hand, I began qualitative analysis of the data, breaking it down into user journeys, mapping our the mindsets and pain points of the “users”. Overall 5 key themes were identified:\nPerception of women in politics\nLack of confidence among women in politics\nTime poverty\nLack of representation of women\nGatekept resources\n\nUsing these five themes I started to create problem statements and from the problem statements, I created how might we statements. The aim of this was to broaden my thinking and allow different perspectives to problem solving. \n\nTo further understand the “users” and the problems I developed qualitative user personas based on the interviews. Using key information from the interviews to understand their motivations, needs and expectations.
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